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Meanwhile, big corporations are also using social media platforms for internal communications. Their use of these tools is, however, very different to what we do when we share family news on Facebook, pictures with our friends on Instagram or provide candid feedback in forums. Social…

Most communicators would agree that communication is a mix of solid craftsmanship and creativity. Writing a press release, a feature or a news item, drafting a compelling presentation, organizing engaging events are just some examples of the basics we need to master. A shot of…

The New Year starts with good resolutions and, more importantly for companies, with goal setting. Over time, increasing employee engagement has become a fashionable goal; however, the path towards this goal is beset with obstacles and paved with fear. What is it that the strange…

Boredom is the worst enemy of good communication. If our interest is not caught by the first few sentences with something new, unsusual or important, we stop reading. Titles serve as eyecatchers in magazines, but sadly not in corporate writing. Writing coaches complain of this…

I am a molecular neurobiologist by training who now works in science and technology communications. I love my profession but from time to time I miss not being at the heart of science. Reading the Nature article ‘How DNA could store all the world’s data’ was…