Change and communication pilots

We communicate your business so that you can get on with it

Sabine RostaTel +41 76 336 77 74sabine.rosta@lucid.swiss

Vita

SRcom, Science and Communications: work for global players in Life Sciences and Technology
Medical/Science Writer and freelance journalist
Novartis Pharma AG, Basel: Head Global Research Communications, Communications Manager for Research
Knowledge Management and Tissue Engineering
PR Consulting for Technology and Medicine (CH, D, A)
Editor of several newspapers
PhD Molecular Biology (Biocenter Basel)
Diploma in Microbiology and Virology (TU Munich)

Ulrike BleisteinTel +33 62 86 83 529ulrike.bleistein@lucid.swiss

Vita

Global Head of Informatics Communications, Roche Pharma
Manager – Internal Communications/Media Materials, Novartis Pharma
Project Manager with focus on internal communications for ‘Projects around the world’ program of World Exposition, Hannover, Germany
Head of Media and Information, Swiss Institute for Forest, Snow and Landscape
Freelance journalist for national German press such as ‘Die Zeit’, ‘Die Welt’ and ‘dpa’
Consultant for various PR agencies in IT and medicine
PhD in molecular neurobiology, Swiss Federal Institute of Technology
Diploma in journalism, University of Mainz
Further training: General Management Education – Accelerated Development Program (London Business School, UK); Novartis Business Finance Program (Harvard Business School, US); Coaching in crisis and change situations (Institut für Systemische Beratung, Wiesloch, Germany)

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Do the right thing and don’t talk about it

It is probably surprising to say this as PR and communications professionals. The corona crisis is the time of silent heroes who work in the hospitals, retail markets, transportation or garbage collection. It is also the time of self-declared heroes who use the corona crisis for PR. There are times…

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What we bring to the table

Scientists with experience on three sides of the desk

table

We see things through to completion – and beyond

We deliver more than concepts

Line manager capability buildingModules in detail What our customers say
Project management
(Leadership) consulting and coaching
Strategies and plans
Change management toolbox
Channels, content & materials

This would rate as some of the best added-value training I have ever participated in. The most significant thing for me is that you bring the topic to life through simple and clear examples, and your presentations are interesting and easy to follow. You also create an environment where participants are working with real and current examples and encouraged to share experiences. I use either the tools or what I have learned every day in my work.

Each module built on the previous module and delivered tools and techniques that were timely, relevant and immediately applicable. The tools and techniques we gained from LUCID have been a huge step forward in getting our messaging right, and as a result, the quality of our interactions with stakeholders, project teams and employees has increased significantly. Working with Ulrike was a real pleasure. She combined her many years of corporate experience with a generous mix of theory and practice.

How we do it

OCM and Communications Approach

OCM and Communication Objectives and Scope Definition of the main goals and scope
Roles & Responsibilities Clarification of global and local roles and responsibilities
Stakeholder Groups Identification and grouping of all stakeholders with their needs
Message Identification of the core communication messages
Activities/Tools Analysis of available media and tools and identification of appropriate activities
Tactical plan Planning of activities, tools and responsibilities
Implementation Preparation and support throughout the implementation process, detailed planning
Feedback & Controlling Feedback gathering and further development/improvement

As-is assessment
Focus groups
Interviews
Surveys

Holistic Change Management

OCM and change communication
See in detail

Stakeholder Mgmt & Sponsor Roadmap

Key actions for sponsor & stakeholders
Employee communications

Coaching

Coaching approach (for managers)
Team coaching
Individual coaching activities

Capability building

Learning strategy
Delivery management

Resistance Management

Resistance strategy
Mitigation plan
Coaching and implementation

Change Communication approach

PLAN Change

Charter and project plan

Change impact assessment
OCM and communication strategy
High-level decisions communication
Resource assessment
Key message development
Stakeholder analysis and prioritisation
Basic comms material

IMPLEMENT Change

System implementation;
Org design implementation;
Process harmonization

Tactical communications plan
Communications support

EMBED & MEASURE Change

Benefits realization;
Corrective measures

Measurement of communication effectiveness and possible correction actions
Adaptation of communications
Liasing with change management/HR

Intensity of
communication activities
and resources in change cycle

Why choose LUCID

Strategy Implementation
Cultural Change
Learning Organization
Organizational Fitness
Crisis Management
Employee Engagement

Whom we work(ed) for

From strategy to content

bg_customers

Contact

Get in touch with us

LUCID business communications
Postfach
CH-4103 Bottmingen

Sabine Rosta Tel +41 76 336 77 74 sabine.rosta@lucid.swiss

Ulrike Bleistein Tel +33 62 86 83 529 ulrike.bleistein@lucid.swiss

Flugzeug

Imprint

General Terms and Conditions

Layout & Design:
machzwei
machzwei.net

Technical implementation:
DeviD GbR
devid.net

Pictures:
Shutterstock (Wansfordphoto), Thinkstock (alenkadr, Auris, bogdandreava, BONNINSTUDIO, changaim, cherezoff, Makhnach_M, PashaIgnatov, Rawpixel Ltd, risck, RyanKing999, SrdjanPav, The_Pixel)